Sky Bet founder Graham Martin joins proptech HomeTruth as Chairman and investor

Betting entrepreneur buys into proptech

HomeTruth, a London-based proptech startup, has named Graham Martin as Chairman after he acquired an equity stake in the company. Martin is best known as the entrepreneur behind Bonne Terre Limited, the licensed holder for Sky Bet, which was sold to The Stars Group in a deal valued at $3.4 billion.

HomeTruth was founded by Monty Munford, who is also a Tech.eu journalist, alongside co-founder Jason Ryan. The platform uses AI-driven data and insights to help homeowners understand, protect and manage their properties. It brings together documents, maintenance records, warranties and expenses in a single place, and offers personalised advice, reminders for repairs and servicing, and visibility into potential costs.

What Martin brings

Martin’s career spans betting, technology and company building. As a third-generation bookmaker, he founded Scotbet International, which grew into one of Scotland’s largest independent bookmakers, and established the world’s first legal framework for offshore online gaming in Guernsey. He also chaired Probability Games Corporation, a mobile betting technology company that listed on London’s AIM market before being acquired by GTECH.

That track record in building and scaling commercial ventures, alongside experience in investment and senior advisory roles, is the rationale for his appointment at HomeTruth. As Chairman, he will work alongside Munford and Ryan to accelerate product development, commercial partnerships and market expansion.

Munford said Martin brings “exactly the combination of experience, commercial judgement and entrepreneurial energy that HomeTruth needs at this stage,” adding that his decision to invest and take the chairman role was “a powerful endorsement of what we are building.”

Martin said HomeTruth had “identified a significant gap in the property market” and had “the potential to change the relationship homeowners have with their property, its data and the protection that surrounds it.”

Why it matters

The appointment is a notable vote of confidence for a UK proptech company still establishing itself in a crowded market for home data and insurance-adjacent technology. Bringing in an investor with a high-profile exit on his record, rather than a traditional proptech or insurance figure, signals an intent to apply broader commercial and company-building experience to HomeTruth’s growth plans, including its strategy of forming partnerships to create what the company describes as a more transparent ecosystem for consumers and the wider property market.

For the UK startup scene, it is another example of a successful entrepreneur from one sector, in this case gambling and betting technology, recycling capital and expertise into an early-stage technology business outside that field. No financial terms of Martin’s equity stake were disclosed.

What to watch next

Attention now turns to how quickly HomeTruth can convert Martin’s involvement into tangible commercial progress, particularly new partnerships in the property and home insurance markets, and whether further investment or senior hires follow his arrival as Chairman.