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Dreame Technology has launched two new beauty devices in the UAE, the AirStyle Pro HI hair styler and the Chrona LED Light Therapy Mask, extending the company’s regional personal-care portfolio into both hair styling and at-home skincare.
The AirStyle Pro HI combines drying and styling in a single app-connected system, bringing eight functions into one device with attachments for fast drying, straightening, smoothing, volumising, diffusing and auto-wrap curling. It is built around a 130,000rpm motor capable of generating airflow of up to 70 metres per second, and includes a sensor that monitors temperature 1,000 times per second, based on Dreame’s in-house laboratory testing. The styler offers cool, warm and hot settings along with a cool-shot function, and its app connection lets users personalise styling preferences. Dreame’s A-Curl one-touch routine automates airflow curling.
The Chrona mask is a flexible silicone device using 280 high-energy LED beads and five targeted modes combining red, near-infrared, blue, yellow and green light, intended to support goals including the appearance of fine lines, dullness, blemishes, redness and uneven pigmentation. It is cordless, can operate for up to 90 minutes and is designed around ten-minute sessions. Dreame said the mask is FDA-cleared and SGS-tested, with SGS-certified testing recording measurable improvements in areas including radiance, brightness, elasticity, redness and pigmentation after 28 days.
The launch comes as Mordor Intelligence estimates the UAE beauty and personal-care market will reach 3.49 billion US dollars in 2026, with personal-care products representing 88.72% of sales in 2025. Market Data Forecast estimates the global beauty-device market at 96.24 billion US dollars in 2026.
Johannes Mueller, Regional Director for the Middle East and Africa at Dreame Technology, said: “AirStyle Pro HI and Chrona address two different needs, yet both are built around the same principle: advanced technology should simplify a routine, adapt to the individual and fit realistically into everyday life.”
Dreame said personal care is not a new category for it in the UAE or Saudi Arabia, with hair-care products part of its regional range since launch. The company said the new devices give it a broader entry point into the beauty market.
The AirStyle Pro HI and Chrona are available through Dreame’s UAE website and FACES stores across the UAE, with the AirStyle Pro HI also sold at Dreame stores in Mall of the Emirates and Dubai Hills Mall.