OLED panels, casting-ready firmware and cloud dashboards have turned the humble hotel television into one of hospitality’s most strategic digital touch-points. 2024-25 has delivered an especially strong crop of purpose-built “hospitality TVs” that blur the line between in-room entertainment hub, concierge desk and revenue engine. Rather than bolting set-top boxes to consumer sets, the latest screens ship with secure guest-mode operating systems, network isolation and property-management-system (PMS) hooks baked in. That integration is redefining what “the guest experience” can feel like from the moment travellers open the door and power up the TV.
LG: premium OLED meets friction-free streaming
LG hospitality TVs set the tone late last year with the AM960H Series, a 55-, 65- and 77-inch family of 4K OLED hotel TVs. The panels inherit the inky blacks and near-infinite contrast LG’s consumer sets are known for, but they add the newest Pro:Centric Direct 5.0 CMS for one-click remote management, QR-based room control and on-screen upsell widgets. Crucially, they ship with Apple AirPlay, Google Cast and Netflix already certified, so guests can mirror content without logging in on the big screen, while personal data is wiped automatically at checkout. LG says the combination of native casting and voice-driven IoT control is its “starting point for the next generation of AI-enabled hotel rooms.”
Samsung: design-led hardware backed by cloud analytics
Samsung’s 2025 hospitality line brings two consumer favourites into hotel rooms. First is The Frame HL03F, which retains its art-mode bezels while adding guest-mode Google Cast—a marriage of aesthetics and friction-free streaming aimed squarely at lifestyle and boutique properties. For larger estates, the new HBU800 Crystal UHD series focuses on scale. Its AirSlim chassis hides a Crystal Processor 4K for AI up-scaling, while Smart Hub surfaces Netflix and hotel-curated promos side by side. Managers gain a live window into usage patterns via LYNK Cloud, enabling data-driven content pushes or energy-saving tweaks from a single dashboard. HDR10+ support, Object Tracking Sound Lite and Q-Symphony soundbar pairing round out a spec sheet designed to turn first-time guests into repeat visitors.
Philips PPDS: democratising casting across every room tier
PPDS, the professional arm behind Philips MediaSuite, has already passed the half-million-unit mark with its Chromecast-built-in platform. The newly launched Philips Hospitality TV 4500 Series pushes that template into entry-level price points—right down to 24-inch sets for compact city rooms—without stripping key features. Guests scan a QR code, cast any of 5,000+ Chromecast-enabled apps or log directly into Netflix, all sandboxed per room. Dolby Atmos audio, a slim-bezel 4K panel and a Google Play-powered app store deliver “home-room parity,” while hoteliers still get remote fleet control and PMS integration. For brands balancing cap-ex and guest expectations, the 4500 Series extends the same connected experience across suites and standard rooms alike.
How the new TVs reshape the stay
Taken together, these innovations solve three persistent pain points:
- Security & Privacy – Built-in casting with network isolation lets travellers watch their own content without entering passwords on public hardware.
- Personalisation & Upsell – CMS overlays such as Pro:Centric Direct, LYNK Cloud and PPDS CMND can greet guests by name, surface spa offers or push late-checkout deals in real time.
- Operational Efficiency – Cloud dashboards provide health monitoring, energy-use stats and content scheduling, cutting labour and utility costs while keeping screens fresh.
Looking ahead
As hotels chase the “room of one’s own device,” hospitality TVs are becoming the gateway. By merging studio-grade panels with native casting, voice assistance and data-rich management tools, LG, Samsung and Philips are turning the TV into a personalised, monetisable canvas that feels as intuitive as the phone in a guest’s pocket. The 2025 generation may look like televisions, but functionally they are IoT end-points that just happen to play Netflix in 4K—a quiet revolution that is already raising guest-satisfaction scores and ancillary revenue in early-adopter properties. The next check-in you make might be the first where the TV recognises you before the receptionist does, and that, hoteliers say, is exactly the point.
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